Caribbean food manufacturer looks to expand into new markets
A global manufacturer and distributor of Caribbean foods
Development of new strategic initiative to expand into additional ethnic food categories.
The client was looking for new market expansion opportunities as a key strategic growth driver. They knew there was an opportunity to expand outside of their existing Caribbean foods portfolio and wanted help navigating the market for other ethnic food categories.
The client engaged us to produce a market insights review of additional markets, food categories, and consumer preferences to determine high potential new markets to expand into. We conducted market research using a combination of 3rd party data and primary research to provide an overview of growing markets and high potential ethnic food categories. Analysis of this data helped us develop a go-to-market roadmap for the client that fit their current business model and operational capabilities.
This go-to-market roadmap formed a core element of the client’s annual strategic plan, with a sequenced pilot program approach to enter 2 new ethnic food categories (frozen foods and canned foods).
